(June 28, 2022) – Sports Data Labs, Inc. (SD Labs), an award-winning leader in the collection, analysis and distribution of real-time performance data from sensors and sensing systems, and the NFL Players Association (NFLPA), through its business arm NFL Players Inc., are proud to announce a landmark partnership aimed at revolutionizing monetization opportunities for NFL players through the collection and use of their performance data. This first-of-its-kind partnership will also help establish the standards and framework for how athletes can monetize their personal data across sports.